WHY DO WOMEN MEAN BUSINESS?
Because women today are:
- Most of the market - women make 80% of consumergoods purchasing decisions*
- Most of the talent - women represent 60% of university graduates in Europe and North America**
- Linked to profitability - companies with the most women in leadership outperform those with the fewest ***
- Crucial to demographic challenges - countries that facilitate women in work enjoy higher birth rates and higher growth****
- Opening doors to tomorrow's talent - companies that adapt to women are better prepared for the new workforce, including the senior and younger generations
- Catalysts for change? Will the arrival of women in economic and political power change the world? For the better? Read the book....and make your own decision....
- *Marti Barletta - Marketing to Women
- **EU, US Dept of Education
- ***Catalyst, McKinsey
- ****OECD, EU, Goldman Sachs