Why Women Mean Business, Understanding the Emergence of our next economic revolution

By Avivah Wittenberg-Cox And Alison Maitland


"A timely contribution to the increasingly vocal debate about the economic importance of women. It is refreshing to read the authors' comprehensive analysis of gender as a business issue, not a women's issue' We can't make the future happen unless women help the men adjust."

Niall FitzGerald KBE, Chairman, Reuters, taken from the foreword

"Leveraging the power of women, as business executives and as consumers, is one of the greatest challenges and opportunities for companies. This book presents powerful arguments to commit signifi cant resources and management thinking to that cause."

Gerald Lema, President, Asia Pacifi c, Baxter International

"An important contribution to a serious business and political issue. It reframes the gender debate, providing pragmatic and realistic tools to harness the potential of women globally."

Vivienne Cox, Executive Vice President and CEO of Gas, Power & Renewables and Shipping, BP

"Why Women Mean Business is able to push the discussion from 'let's fix the women' to a powerful new source of economic growth. Not only does it give a bright roadmap with 'how to do' tips but more importantly it shows the shift in 'how to think' that is required."

Peter Bakker, CEO, TNT

"This excellent book asks every leader in the public or private sector to act on Gender as a Strategic Business Imperative' The emerging force of women in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge."

Larry Hirst, CBE, Chief Executive, IBM UK

"This is a great book ' and more timely today than ever before. While there has been a lot of progress over the last two decades with regard to women in business, there has also been an element of half-heartedness among many key stakeholders. This book makes it perfectly clear why the progression of women in business is an obvious 'win-win' proposition for all. It goes on to highlight some of the key implementation challenges and offers practical approaches to overcome these challenges. A must read for all leading managers!"

Professor Peter Lorange, President, IMD Business School

"Talent is short again these days, but the promise of gender diversity remains elusive for many world-class companies. Full of examples from across the globe, Wittenberg-Cox and Maitland's highly useful book shows how success comes down to treating a gender initiative like any other business opportunity. Practical yet profound, the ideas and steps outlined will help change the conversation about gender ' and the bottom line."

Herminia Ibarra, Chaired Professor of Leadership and Learning, INSEAD

"There is now a growing body of evidence that gender equality is not only the right thing to do: it is good for business and good for economies. But the authors don't just provide an excellent analysis. Through their concept of 'gender bilingualism', they set out the practical measures organisations can take to implement a gender strategy. Whatever your line of business, you should read this book."

Nikolaus G. van der Pas, Director-General for Employment, Social Aff airs and Equal Opportunities, European Commission

"An extremely important and insightful book which blends together much of the current thinking about women, together with wisdom and thoughtfulness. All women will be the benefi ciaries of their efforts."

Lady Barbara Thomas Judge, Chair, UK Atomic Energy Authority

"Why Women Mean Business provides a fresh and well researched series of insights around some of the perennial issues about women at the top of organisations. The economic arguments presented to support change, together with the solutions being suggested, combine to ensure that the book is a key resource to all those who have or should have a concern. It also quietly despatches some of the myths which have survived so long."

Chris Thomas, Partner, Egon Zehnder International

"This is certainly a book I would recommend to CEOs preoccupied by winning the war for talent. It gives valuable insight into the core of the issue - how to adapt your systems and culture to attract 'the other half of the talent pool' to leadership positions."

Hilde Myrberg, Executive Vice President, Orkla ASA

"Startling and sobering and immensely useful' an eye opening work. Wittenberg-Cox and Maitland map the emergence of the female economic engine, trace its importance to the global economy and provide a thorough-going guide to how companies can better utilise female talent."

Sylvia Ann Hewlett, Economist, Author of Off -Ramps and On Ramps: Keeping Talented Women on the Road to Success, President of the Center for Work-Life Policy, New York

"A brilliant, entirely new perspective that puts women squarely where they belong, at the centre of the economy and society."

Aude Zieseniss de Thuin, Founder and President, Women's Forum for the Economy and Society

"Many of us have a lot of catching up to do to realise that the answers to most of our questions about talent, leadership, fl exible working, and all that good stuff, are there already - if we just open both of our eyes and all of our imaginations. That's why women mean business."

Austin Hogan, Head of Human Resources, Operations & Technology, AIB Group

"This timely book enables courageous business conversations on having a business for women, with women. To enable a diffi cult conversation to get on the business table is a feat by itself. To have a means to tackle it is an even bigger achievement. The authors managed to achieve both with this book, which sharply articulates the inevitability of the future of business - in women's hands."

Rhodora Palomar-Fresnedi, former Global Head of Diversity, Unilever

"The authors clearly make the business case for supporting the career advancement of women and show organizations - though it won't be easy - how to get on with it. Their use of international company examples highlights worldwide interest expressed by the best-managed companies in using the talents of ALL employees. A must-read for enlightened 21st century executives."

Ronald J. Burke, Professor of Organizational Behavior, Schulich School of Business, York University, Toronto

"Avivah Wittenberg-Cox and Alison Maitland know what they are talking about. They're realistic, practical and determined not to let anyone - corporate managements or executive women - do less than their best. Any company that is serious about success must get serious about women, and this book shows them how."

Margaret Heff ernan, author, The Naked Truth

"Wow! What the authors are doing is extraordinarily valuable. They draw upon a wealth of information and put it into a global frame. Why Women Mean Business establishes an inarguable, last-word-on-thesubject business case for why organisations absolutely must get better at attracting, retaining, inspiring, and promoting talented women. It will be at the top of the reading list I provide for clients!"

Sally Helgesen, Author, The Female Advantage, The Web of Inclusion, Thriving in 24/7

"Success for business will increasingly depend upon the ability of companies to fully utilise a diverse pool of talent. Understanding the business case for championing women is the fi rst step, making gender diversity actually happen is slightly more diffi cult. This book is compelling reading for those who want to win the war for talent."

Peta Payne, Managing Director, International Women of Excellence

"The authors are intrepid translators of the perils of today's genderimbalanced business world. They weave an engrossing business case as to why companies must begin integrating a gender lens into how business gets done. My advice? Stop reading the quotes on the back of this book and buy it now. Your employees, customers and shareholders will thank you."

Joanne Thomas Yaccato, Author, The 80% Minority: Reaching the Real World of Women Consumers

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